We are having a super amazing and entirely exciting Icebreaker sale! Stop by any of our stores to pick up some great deals on Icebreaker product. Our winter stock is now 20-35% off. For example, check out the Men’s Coronet (pictured here) now priced at 147.95–That’s 20% off, my friends.

Icebreaker made it into Time Magazine! Click here to read the article about the birth of the brand and how it is influencing the outdoor apparel market. Icebreaker is made from merino wool, a very renewable resource, where many competitors use petroleum based synthetic fabrics to make their apparel. This is just one of the reasons we love the product.

Is that Sidney Crosby wearing Icebreaker? Nope, although this Icebreaker model does show a striking resemblance to Canada’s hockey darling, it’s not him. But hey, I bet Sidney would love Icebreaker Pure Merino Clothing. The lighter merino garments are not only great for winter layering on and off the hockey rink, they are amazing in summer. Merino wool wicks moisture away from your body and the texture of the merino is breathtakingly soft. Contrary to popular belief, wool in the summer can be an excellent idea!

We have some wonderful new Icebreaker additions this Spring including some great printed Ts for men. Above you can see Sidney the Icebreaker model wearing a Men’s 150 Tech T Lite Crosscut with a delightful circular print on the side.

eye weekly April 16, 2009
Eye of the storm
With her fiery voice and smouldering looks, Neko Case has long been the sweetheart of the indie-rock rodeo; now, with her new disc, Middle Cyclone, she has the Top 5 album to make her an overground success.
The first time I interviewed Neko Case, back in January of 2001, the scene was very much what I expected from a Neko Case interview: we sat in the front lounge of the Cameron House, enjoying a steady stream of bourbon shots delivered by servers with whom Case was on a first-name basis.

Interviewing her eight years later, not much has changed about Case: her long red hair is as formidable as ever, and — in her loose-fitting sweater, worn-out jeans and Blundstone boots — she still looks like she’s dressing for a lazy Sunday at the cottage…more

This past weekend I went down to Vermont to celebrate American Thanksgiving with some of my relatives who migrated there. On Saturday we went for a hike in Merck Forest, part of the gorgeous Green Mountain range. As I was hiking up the winding mountain road, I noticed that I was dressed head to toe in Australian Boot Company product, and believe me it’s not just because I work there. I’ve worked in the outdoor goods industry for years, and have had access to every type of performance gear on the market, but my tried and trues, and the favourites that I put on time and time again are the basics that have worked their way into my default wardrobe. On my toes, I had my Icebreaker Hiker Mid Socks, and my Blundstone Chunk Sole 490′s (with a pair of Superfeet insoles tucked inside for extra support). On my body, I had my Icebreaker Bodyfit 200 Leggings, my Icebreaker cami, my Icebreaker Superfine Endeavour Hoody, and my old favourite the Raven Jacket. On my fingers, the Icbreaker liner gloves and on my head an Icebreaker Pocket Hat.

I kid you not. I was not planning to dress in all of our products, but there I was, in the middle of the woods, a walking Australian Boot Company ad.

(exerpt from The Globe & Mail, Tiyana Grulovic)

As sustainability and social responsibility become an increasingly important part of our shopping process, the competition between do-gooding labels to get into our closets gets fierce.

Icebreaker, a New Zealand-based company that specializes in snuggly merino thermal undies and long johns, is vying for that coveted space by, well, getting into our pants first. read more

Snow in Toronto! Sure it won’t stick around this time, but it’s here. Last night it fell in that perfectly quiet, giant flake kind of way that signals that winter is here. It’s always a good time at Australian Boot Company at the start of the winter season. Our friends and customers are pulling their boots out of the closet, and some are thinking, “This just might be the year I retire the old Blundstones and go down to Australian Boot Company and pick up a new pair.”

For those of you who are contemplating Blundstones for winter, we say ‘Absolutely!”. Blundstones are treated to be as water-repellent as leather can be. With an injection molded sole construction (for no leaks where the sole meets the leather), treated leather (for maximum water-repellency), and a sole that’s got great traction, Blundstones are a great urban winter boot.

Are Blundstone boots insulated? No, they are not, but because of the roomy, comfortable fit, your body heats up the space around your foot. Combined with a good wool sock, like Icebreaker’s Hiker Lite, your feet are comfortable for all but the coldest days of winter.

As most of our staff here at Australian Boot Company can attest, Icebreaker clothing is functional, fashionable, and addictive.

I’ve been running for years in my Icebreaker gear. Last year I trained for and ran a half marathon, and much to my running partner’s unfounded concern, always wore one or the other of my icebreaker tops. From cool spring runs through the heat of the summer, Icebreaker kept me comfortable and stink free.

Check out this article from The Sunday Times about a runner who tested a bunch of different gear, and made his poor wife smell them:

Testing odour-eating running gear

When Matt Rudd put the odour-eating claims of high-tech running wear to the test, he didn’t wash for four days. Then he asked his pregnant wife to judge the results. more