Trackable Pants

(exerpt from The Globe & Mail, Tiyana Grulovic)

As sustainability and social responsibility become an increasingly important part of our shopping process, the competition between do-gooding labels to get into our closets gets fierce.

Icebreaker, a New Zealand-based company that specializes in snuggly merino thermal undies and long johns, is vying for that coveted space by, well, getting into our pants first. read more